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How to Find High Search Volume Low Competition Keywords: A Beginner's Guide
How to Find High Search Volume Low Competition Keywords: A Beginner's Guide
How to Find High Search Volume Low Competition Keywords: A Beginner's Guide
How to Find High Search Volume Low Competition Keywords: A Beginner's Guide
Discover how to find high search volume, low competition keywords for your e-commerce site. Beginner strategies to boost organic traffic and drive conversions.
Discover how to find high search volume, low competition keywords for your e-commerce site. Beginner strategies to boost organic traffic and drive conversions.
Discover how to find high search volume, low competition keywords for your e-commerce site. Beginner strategies to boost organic traffic and drive conversions.
Discover how to find high search volume, low competition keywords for your e-commerce site. Beginner strategies to boost organic traffic and drive conversions.
Finley Cope
Finley Cope
Finley Cope
Finley Cope
In the competitive world of e-commerce, identifying the right keywords can be the key to driving significant organic traffic to your site. The challenge, however, is to find keywords that have both high search volume and low competition. These are the golden nuggets of keyword research—the phrases that many people are searching for but few websites are targeting.
In this beginner's guide, we’ll delve into the strategies that can help you find these valuable keywords. Whether you're new to SEO or looking to refine your current approach, this guide is designed to equip you with the tools and knowledge needed to uncover high search volume low competition keywords. This will give your e-commerce business a significant boost in organic traffic and, ultimately, conversions.
What Are High Search Volume Low Competition Keywords?
Understanding what constitutes high search volume low competition keywords is the first step in leveraging them effectively. These are keywords that are frequently searched by users but aren't heavily targeted by other websites, making it easier for you to rank for them.
Why Are These Keywords Crucial for E-Commerce?
For e-commerce businesses, these keywords represent untapped opportunities. By focusing on them, you can:
Improve Your Search Rankings: Easier to rank for, these keywords can help your products or services appear at the top of search engine results.
Attract More Targeted Traffic: Because these keywords often align closely with user intent, they can attract visitors who are more likely to convert into customers.
Maximize Your SEO Investment: Focusing on these keywords allows you to achieve better results with less effort, making your SEO efforts more cost-effective.
How to Find High Search Volume Low Competition Keywords
Now that we've established their importance, let's explore the methods and tools you can use to discover these high search volume low competition keywords.
1. Use Keyword Research Tools to Identify Opportunities
Keyword research tools are essential in your quest to find the perfect high search volume low competition keywords. These tools provide the data you need to make informed decisions about which keywords to target.
Step 1: Start with a Broad Topic
Begin by entering a broad topic or seed keyword related to your business into your chosen keyword research tool. For example, if you run an online bakery, you might start with "cupcakes" or "gluten-free desserts."
Step 2: Analyze Search Volume and Competition
Once you have a list of potential keywords, analyze their search volumes and competition levels. ClimbSEO's keyword research tool provides metrics such as monthly search volume and keyword difficulty, which can help you identify the most promising keywords.
Pro Tips for This Step:
Sort Low Competition: This tool allows you to sort keywords from low difficulty to high difficulty, providing you quick insights to keywords with low competition.
Sort High Traffic: Sorting for high traffic will show you all the keywords with high traffic, this coupled with the low competition filter for the keyword difficulty column, will provide you with high search volume low competition keywords.
TIP: Look for keywords with a high search volume and a keyword difficulty score that's within your website's ability to compete.
2. Explore Long-Tail Keywords
Long-tail keywords are longer, more specific phrases that often have lower search volumes but significantly less competition. These keywords can be incredibly effective for driving targeted traffic to your e-commerce site.
Step 1: Expand Your Keyword List
Take the broad keywords you've identified and expand them into long-tail keywords. For example, instead of targeting "cupcakes," you might target "best gluten-free cupcakes in NYC."
Step 2: Analyze Long-Tail Keywords
Use your keyword research tool to check the search volume and competition for these long-tail keywords. While they may not attract as much traffic as broader keywords, they are often easier to rank for and can lead to higher conversion rates due to their specificity.
Why Long-Tail Keywords Matter:
Less Competition: These keywords are less likely to be targeted by large competitors, making it easier for your site to rank.
Higher Intent: Long-tail keywords often reflect a more specific search intent, which can lead to higher conversion rates.
3. Analyze Competitors for Low-Competition Keywords
One of the most effective ways to find opportunity keywords is by analyzing your competitors. By understanding what keywords your competitors rank for, especially those with similar-sized operations, you can uncover low competition keywords that you might have missed.
Step 1: Identify Your Competitors
Start by identifying your main competitors—those who offer similar products or services and target the same audience. ClimbSEO's competitor analysis tool allows you to enter your competitor's domain and extract a list of keywords they rank for.
Step 2: Identify Gaps and Opportunities
Analyze the keywords your competitors are ranking for and identify those with high search volume but low competition that you are not currently targeting. This is a powerful way to discover high search volume low competition keywords that can give you a competitive edge.
Pro Tip: Focus on competitors who are similar in size or slightly smaller than your business. They are more likely to rank for keywords that are within your reach, giving you a realistic shot at ranking as well.
ClimbSEO Competitor Gap Tool
4. Utilize Google Search Suggestions
Google itself is a treasure trove of keyword ideas that might not appear in traditional keyword research tools. By using Google’s search suggestions, you can discover unique keywords that have high search volume but low competition.
Step 1: Use Google Autocomplete
Begin by typing a broad keyword into Google’s search bar. Google will automatically suggest phrases based on what people commonly search for. These suggestions can be excellent sources of long-tail keywords with lower competition.
Step 2: Check "People Also Ask" and "Related Searches"
After searching for your keyword, scroll down the search results page to find the "People also ask" section. This section offers questions related to your keyword, providing insight into what users are looking for. Additionally, the "Related searches" section at the bottom of the page can also provide additional keyword ideas.
Why This Works:
Real-Time Data: Google’s suggestions are based on real user queries, giving you a current view of what people are searching for.
Diverse Ideas: This method can help you discover keywords that might not show up in traditional keyword tools, making them unique and potentially less competitive.
5. Leverage Content Gap Analysis
Content gap analysis involves identifying topics or keywords that your competitors are covering but that you haven’t yet addressed. This technique is particularly useful for finding high search volume low competition keywords that you can target to improve your site’s visibility.
Step 1: Use a Content Gap Analysis Tool
Tools like Ahrefs’ Content Gap feature allow you to compare your website with competitors and identify keywords or topics they rank for that you don’t. This can reveal valuable keywords that are within your reach but that you haven’t yet targeted.
Step 2: Create Content Around These Keywords
Once you’ve identified these opportunity keywords, create high-quality content that addresses these topics. Whether it’s a blog post, product page, or a detailed guide, ensure your content is optimized for the keywords you’ve identified.
Pro Tip: Focus on creating content that not only targets these keywords but also provides value to your audience. High-quality content is more likely to rank well and attract backlinks, further boosting your SEO efforts.
6. Monitor Industry Trends and Emerging Topics
Keeping an eye on industry trends and emerging topics can help you identify high search volume low competition keywords before they become highly competitive. This proactive approach allows you to capitalize on new keyword opportunities early.
Step 1: Use Trend Monitoring Tools
Tools like Google Trends, BuzzSumo, and Exploding Topics can help you spot trending keywords or topics in your industry. These tools show you what people are currently searching for, allowing you to capitalize on these trends early.
Step 2: Create Content Quickly
When you spot a trend that’s relevant to your business, create content around it as quickly as possible. Being one of the first to publish content on an emerging topic can help you secure top rankings before the competition catches on.
Why This Matters:
First-Mover Advantage: Early adoption of trending keywords can give you a competitive edge, allowing you to rank before others start targeting the same keywords.
Increased Visibility: Publishing content on trending topics can attract significant traffic, especially if the trend gains momentum.
7. Use Forums and Social Media for Keyword Ideas
Online forums, discussion boards, and social media platforms are valuable sources of unique keyword ideas. These platforms reflect the language that real users use in everyday conversations, providing you with authentic and often less competitive keyword ideas.
Step 1: Explore Niche Forums and Communities
Visit forums like Reddit, Quora, or niche-specific discussion boards related to your industry. Pay attention to the language people use and the questions they ask. These can provide insights into high search volume low competition keywords that may not be widely targeted.
Step 2: Analyze Social Media Conversations
Social media platforms like Twitter, Facebook, and LinkedIn are great for spotting trending topics and keywords. Use social listening tools or search relevant hashtags to see what people are talking about in your industry.
Why This Works:
Real User Language: Forums and social media reflect the actual language people use when discussing topics related to your business, leading to more relevant keyword ideas.
Community Insights: Engaging with these communities can also provide a deeper understanding of your audience’s pain points, leading to more targeted content creation.
8. Refine Your Keyword Strategy with Data
After identifying potential keywords, it’s essential to refine your strategy using data. This involves analyzing which keywords are driving traffic and conversions and which ones aren’t performing as expected.
Step 1: Track Your Keywords
Use SEO tools to track the performance of the keywords you’ve identified. Monitor your rankings, traffic, and conversion rates for each keyword to see which ones are delivering the best results.
ClimbSEO's Position Tracking Tool
Step 2: Adjust Your Strategy
Based on your analysis, adjust your keyword strategy. Focus more on the keywords that are performing well and consider dropping or re-optimizing those that aren’t delivering the desired results.
Pro Tip: SEO is an ongoing process. Regularly reviewing and adjusting your keyword strategy is essential for staying ahead of the competition and continuously improving your site’s performance.
9. Consider Search Intent
Search intent is the reason behind a user’s search query. Understanding and targeting the correct search intent is crucial for finding high search volume low competition keywords that convert.
Step 1: Analyze Search Intent for Your Keywords
For each keyword you’re considering, think about the intent behind it. Is the user looking for information, trying to make a purchase, or just browsing? Align your content with the search intent to ensure it meets the needs of your audience.
Step 2: Create Content That Matches Intent
Different types of search intent require different types of content. For example, informational intent might be best served with a blog post or guide, while transactional intent might be better addressed with a product page or landing page.
Why This Matters:
Higher Conversion Rates: Content that aligns with search intent is more likely to satisfy users, leading to higher engagement and conversion rates.
Better Rankings: Search engines like Google prioritize content that meets user intent, helping your site rank higher for relevant queries.
10. Focus on Local SEO for E-Commerce
If your e-commerce business has a local component, such as a physical store or regional services, local SEO can help you find high search volume low competition keywords with local intent.
Step 1: Use Local Keyword Modifiers
Include local modifiers in your keyword research, such as city names, neighborhoods, or regions. For example, instead of just "flower delivery," consider "flower delivery in Boston."
Step 2: Optimize for Google My Business
Ensure your Google My Business profile is fully optimized with accurate information, including your address, phone number, and business hours. This helps you rank for local searches and appear in Google’s local pack.
Why Local SEO Works:
Less Competition: Local keywords often have less competition than broader terms, making it easier to rank for them.
Highly Targeted Traffic: Local SEO helps you attract customers who are specifically looking for businesses in your area, leading to more relevant traffic and higher conversion rates.
11. Leverage Industry-Specific Keyword Tools
While general keyword tools are valuable, industry-specific keyword tools can provide more targeted insights, particularly for niche e-commerce markets. These tools often focus on keywords that are highly relevant to specific industries, offering an edge in finding high search volume low competition keywords.
Step 1: Identify Industry-Specific Tools
Research and identify keyword tools that are tailored to your specific industry. For example, if you're in the fashion industry, tools like EditMate offer insights into trending keywords and topics within the fashion niche.
Step 2: Analyze Industry-Specific Keywords
Use these tools to uncover keywords that are trending within your industry but may not yet be widely targeted. These tools often provide insights into emerging trends, seasonal keywords, and other opportunities that general tools might miss.
Pro Tip: Industry-specific tools can also provide insights into consumer behavior and preferences within your niche, helping you create more targeted and effective content.
12. Implement Advanced Keyword Research Techniques
As you become more comfortable with basic keyword research, you can begin to explore advanced techniques that can help you find even more precise and valuable keywords.
Step 1: Use LSI Keywords
Latent Semantic Indexing (LSI) keywords are terms that are semantically related to your primary keyword. These keywords can help search engines understand the context of your content, improving your chances of ranking for multiple related keywords.
Step 2: Analyze Competitor Backlinks
By analyzing the backlinks of your competitors, you can identify keywords that are driving traffic to their sites. Tools like Ahrefs and SEMrush offer features that allow you to see which keywords are associated with competitor backlinks, providing valuable insights into potential keyword opportunities.
Pro Tip: Incorporate LSI keywords naturally into your content to enhance its relevance and ranking potential.
Final Thoughts
Finding high search volume low competition keywords is a critical step in building an effective SEO strategy for your e-commerce business. By using the techniques outlined in this guide, you can uncover valuable keyword opportunities that can drive more organic traffic to your site and boost your online visibility.
Remember, keyword research is an ongoing process. The digital landscape is constantly evolving, and what works today might not work tomorrow. Regularly revisit your keyword strategy, analyze your results, and stay ahead of industry trends to maintain a competitive edge.
With the right approach and tools, you can identify the unique keywords that will set your e-commerce business apart from the competition and help you achieve long-term success.
If you're a retail business, you might want to check this out!
We've built an e-commerce seo company for small businesses that helps you rank your products higher in Google. ClimbSEO helps you find better product keywords, understand your competitors deeper, write better product descriptions and build an all rounded e-commerce SEO strategy.
We use SemRush data, so you get all the same data points and insights in SemRush for a fraction of the price. (£49p/m compared to £129p/m)
Check our blog to find out more!
More articles like this:
SEO for E-Commerce: A Step-by-Step Guide
Best SEO Companies For Small Businesses
In the competitive world of e-commerce, identifying the right keywords can be the key to driving significant organic traffic to your site. The challenge, however, is to find keywords that have both high search volume and low competition. These are the golden nuggets of keyword research—the phrases that many people are searching for but few websites are targeting.
In this beginner's guide, we’ll delve into the strategies that can help you find these valuable keywords. Whether you're new to SEO or looking to refine your current approach, this guide is designed to equip you with the tools and knowledge needed to uncover high search volume low competition keywords. This will give your e-commerce business a significant boost in organic traffic and, ultimately, conversions.
What Are High Search Volume Low Competition Keywords?
Understanding what constitutes high search volume low competition keywords is the first step in leveraging them effectively. These are keywords that are frequently searched by users but aren't heavily targeted by other websites, making it easier for you to rank for them.
Why Are These Keywords Crucial for E-Commerce?
For e-commerce businesses, these keywords represent untapped opportunities. By focusing on them, you can:
Improve Your Search Rankings: Easier to rank for, these keywords can help your products or services appear at the top of search engine results.
Attract More Targeted Traffic: Because these keywords often align closely with user intent, they can attract visitors who are more likely to convert into customers.
Maximize Your SEO Investment: Focusing on these keywords allows you to achieve better results with less effort, making your SEO efforts more cost-effective.
How to Find High Search Volume Low Competition Keywords
Now that we've established their importance, let's explore the methods and tools you can use to discover these high search volume low competition keywords.
1. Use Keyword Research Tools to Identify Opportunities
Keyword research tools are essential in your quest to find the perfect high search volume low competition keywords. These tools provide the data you need to make informed decisions about which keywords to target.
Step 1: Start with a Broad Topic
Begin by entering a broad topic or seed keyword related to your business into your chosen keyword research tool. For example, if you run an online bakery, you might start with "cupcakes" or "gluten-free desserts."
Step 2: Analyze Search Volume and Competition
Once you have a list of potential keywords, analyze their search volumes and competition levels. ClimbSEO's keyword research tool provides metrics such as monthly search volume and keyword difficulty, which can help you identify the most promising keywords.
Pro Tips for This Step:
Sort Low Competition: This tool allows you to sort keywords from low difficulty to high difficulty, providing you quick insights to keywords with low competition.
Sort High Traffic: Sorting for high traffic will show you all the keywords with high traffic, this coupled with the low competition filter for the keyword difficulty column, will provide you with high search volume low competition keywords.
TIP: Look for keywords with a high search volume and a keyword difficulty score that's within your website's ability to compete.
2. Explore Long-Tail Keywords
Long-tail keywords are longer, more specific phrases that often have lower search volumes but significantly less competition. These keywords can be incredibly effective for driving targeted traffic to your e-commerce site.
Step 1: Expand Your Keyword List
Take the broad keywords you've identified and expand them into long-tail keywords. For example, instead of targeting "cupcakes," you might target "best gluten-free cupcakes in NYC."
Step 2: Analyze Long-Tail Keywords
Use your keyword research tool to check the search volume and competition for these long-tail keywords. While they may not attract as much traffic as broader keywords, they are often easier to rank for and can lead to higher conversion rates due to their specificity.
Why Long-Tail Keywords Matter:
Less Competition: These keywords are less likely to be targeted by large competitors, making it easier for your site to rank.
Higher Intent: Long-tail keywords often reflect a more specific search intent, which can lead to higher conversion rates.
3. Analyze Competitors for Low-Competition Keywords
One of the most effective ways to find opportunity keywords is by analyzing your competitors. By understanding what keywords your competitors rank for, especially those with similar-sized operations, you can uncover low competition keywords that you might have missed.
Step 1: Identify Your Competitors
Start by identifying your main competitors—those who offer similar products or services and target the same audience. ClimbSEO's competitor analysis tool allows you to enter your competitor's domain and extract a list of keywords they rank for.
Step 2: Identify Gaps and Opportunities
Analyze the keywords your competitors are ranking for and identify those with high search volume but low competition that you are not currently targeting. This is a powerful way to discover high search volume low competition keywords that can give you a competitive edge.
Pro Tip: Focus on competitors who are similar in size or slightly smaller than your business. They are more likely to rank for keywords that are within your reach, giving you a realistic shot at ranking as well.
ClimbSEO Competitor Gap Tool
4. Utilize Google Search Suggestions
Google itself is a treasure trove of keyword ideas that might not appear in traditional keyword research tools. By using Google’s search suggestions, you can discover unique keywords that have high search volume but low competition.
Step 1: Use Google Autocomplete
Begin by typing a broad keyword into Google’s search bar. Google will automatically suggest phrases based on what people commonly search for. These suggestions can be excellent sources of long-tail keywords with lower competition.
Step 2: Check "People Also Ask" and "Related Searches"
After searching for your keyword, scroll down the search results page to find the "People also ask" section. This section offers questions related to your keyword, providing insight into what users are looking for. Additionally, the "Related searches" section at the bottom of the page can also provide additional keyword ideas.
Why This Works:
Real-Time Data: Google’s suggestions are based on real user queries, giving you a current view of what people are searching for.
Diverse Ideas: This method can help you discover keywords that might not show up in traditional keyword tools, making them unique and potentially less competitive.
5. Leverage Content Gap Analysis
Content gap analysis involves identifying topics or keywords that your competitors are covering but that you haven’t yet addressed. This technique is particularly useful for finding high search volume low competition keywords that you can target to improve your site’s visibility.
Step 1: Use a Content Gap Analysis Tool
Tools like Ahrefs’ Content Gap feature allow you to compare your website with competitors and identify keywords or topics they rank for that you don’t. This can reveal valuable keywords that are within your reach but that you haven’t yet targeted.
Step 2: Create Content Around These Keywords
Once you’ve identified these opportunity keywords, create high-quality content that addresses these topics. Whether it’s a blog post, product page, or a detailed guide, ensure your content is optimized for the keywords you’ve identified.
Pro Tip: Focus on creating content that not only targets these keywords but also provides value to your audience. High-quality content is more likely to rank well and attract backlinks, further boosting your SEO efforts.
6. Monitor Industry Trends and Emerging Topics
Keeping an eye on industry trends and emerging topics can help you identify high search volume low competition keywords before they become highly competitive. This proactive approach allows you to capitalize on new keyword opportunities early.
Step 1: Use Trend Monitoring Tools
Tools like Google Trends, BuzzSumo, and Exploding Topics can help you spot trending keywords or topics in your industry. These tools show you what people are currently searching for, allowing you to capitalize on these trends early.
Step 2: Create Content Quickly
When you spot a trend that’s relevant to your business, create content around it as quickly as possible. Being one of the first to publish content on an emerging topic can help you secure top rankings before the competition catches on.
Why This Matters:
First-Mover Advantage: Early adoption of trending keywords can give you a competitive edge, allowing you to rank before others start targeting the same keywords.
Increased Visibility: Publishing content on trending topics can attract significant traffic, especially if the trend gains momentum.
7. Use Forums and Social Media for Keyword Ideas
Online forums, discussion boards, and social media platforms are valuable sources of unique keyword ideas. These platforms reflect the language that real users use in everyday conversations, providing you with authentic and often less competitive keyword ideas.
Step 1: Explore Niche Forums and Communities
Visit forums like Reddit, Quora, or niche-specific discussion boards related to your industry. Pay attention to the language people use and the questions they ask. These can provide insights into high search volume low competition keywords that may not be widely targeted.
Step 2: Analyze Social Media Conversations
Social media platforms like Twitter, Facebook, and LinkedIn are great for spotting trending topics and keywords. Use social listening tools or search relevant hashtags to see what people are talking about in your industry.
Why This Works:
Real User Language: Forums and social media reflect the actual language people use when discussing topics related to your business, leading to more relevant keyword ideas.
Community Insights: Engaging with these communities can also provide a deeper understanding of your audience’s pain points, leading to more targeted content creation.
8. Refine Your Keyword Strategy with Data
After identifying potential keywords, it’s essential to refine your strategy using data. This involves analyzing which keywords are driving traffic and conversions and which ones aren’t performing as expected.
Step 1: Track Your Keywords
Use SEO tools to track the performance of the keywords you’ve identified. Monitor your rankings, traffic, and conversion rates for each keyword to see which ones are delivering the best results.
ClimbSEO's Position Tracking Tool
Step 2: Adjust Your Strategy
Based on your analysis, adjust your keyword strategy. Focus more on the keywords that are performing well and consider dropping or re-optimizing those that aren’t delivering the desired results.
Pro Tip: SEO is an ongoing process. Regularly reviewing and adjusting your keyword strategy is essential for staying ahead of the competition and continuously improving your site’s performance.
9. Consider Search Intent
Search intent is the reason behind a user’s search query. Understanding and targeting the correct search intent is crucial for finding high search volume low competition keywords that convert.
Step 1: Analyze Search Intent for Your Keywords
For each keyword you’re considering, think about the intent behind it. Is the user looking for information, trying to make a purchase, or just browsing? Align your content with the search intent to ensure it meets the needs of your audience.
Step 2: Create Content That Matches Intent
Different types of search intent require different types of content. For example, informational intent might be best served with a blog post or guide, while transactional intent might be better addressed with a product page or landing page.
Why This Matters:
Higher Conversion Rates: Content that aligns with search intent is more likely to satisfy users, leading to higher engagement and conversion rates.
Better Rankings: Search engines like Google prioritize content that meets user intent, helping your site rank higher for relevant queries.
10. Focus on Local SEO for E-Commerce
If your e-commerce business has a local component, such as a physical store or regional services, local SEO can help you find high search volume low competition keywords with local intent.
Step 1: Use Local Keyword Modifiers
Include local modifiers in your keyword research, such as city names, neighborhoods, or regions. For example, instead of just "flower delivery," consider "flower delivery in Boston."
Step 2: Optimize for Google My Business
Ensure your Google My Business profile is fully optimized with accurate information, including your address, phone number, and business hours. This helps you rank for local searches and appear in Google’s local pack.
Why Local SEO Works:
Less Competition: Local keywords often have less competition than broader terms, making it easier to rank for them.
Highly Targeted Traffic: Local SEO helps you attract customers who are specifically looking for businesses in your area, leading to more relevant traffic and higher conversion rates.
11. Leverage Industry-Specific Keyword Tools
While general keyword tools are valuable, industry-specific keyword tools can provide more targeted insights, particularly for niche e-commerce markets. These tools often focus on keywords that are highly relevant to specific industries, offering an edge in finding high search volume low competition keywords.
Step 1: Identify Industry-Specific Tools
Research and identify keyword tools that are tailored to your specific industry. For example, if you're in the fashion industry, tools like EditMate offer insights into trending keywords and topics within the fashion niche.
Step 2: Analyze Industry-Specific Keywords
Use these tools to uncover keywords that are trending within your industry but may not yet be widely targeted. These tools often provide insights into emerging trends, seasonal keywords, and other opportunities that general tools might miss.
Pro Tip: Industry-specific tools can also provide insights into consumer behavior and preferences within your niche, helping you create more targeted and effective content.
12. Implement Advanced Keyword Research Techniques
As you become more comfortable with basic keyword research, you can begin to explore advanced techniques that can help you find even more precise and valuable keywords.
Step 1: Use LSI Keywords
Latent Semantic Indexing (LSI) keywords are terms that are semantically related to your primary keyword. These keywords can help search engines understand the context of your content, improving your chances of ranking for multiple related keywords.
Step 2: Analyze Competitor Backlinks
By analyzing the backlinks of your competitors, you can identify keywords that are driving traffic to their sites. Tools like Ahrefs and SEMrush offer features that allow you to see which keywords are associated with competitor backlinks, providing valuable insights into potential keyword opportunities.
Pro Tip: Incorporate LSI keywords naturally into your content to enhance its relevance and ranking potential.
Final Thoughts
Finding high search volume low competition keywords is a critical step in building an effective SEO strategy for your e-commerce business. By using the techniques outlined in this guide, you can uncover valuable keyword opportunities that can drive more organic traffic to your site and boost your online visibility.
Remember, keyword research is an ongoing process. The digital landscape is constantly evolving, and what works today might not work tomorrow. Regularly revisit your keyword strategy, analyze your results, and stay ahead of industry trends to maintain a competitive edge.
With the right approach and tools, you can identify the unique keywords that will set your e-commerce business apart from the competition and help you achieve long-term success.
If you're a retail business, you might want to check this out!
We've built an e-commerce seo company for small businesses that helps you rank your products higher in Google. ClimbSEO helps you find better product keywords, understand your competitors deeper, write better product descriptions and build an all rounded e-commerce SEO strategy.
We use SemRush data, so you get all the same data points and insights in SemRush for a fraction of the price. (£49p/m compared to £129p/m)
Check our blog to find out more!
More articles like this:
SEO for E-Commerce: A Step-by-Step Guide
Best SEO Companies For Small Businesses
In the competitive world of e-commerce, identifying the right keywords can be the key to driving significant organic traffic to your site. The challenge, however, is to find keywords that have both high search volume and low competition. These are the golden nuggets of keyword research—the phrases that many people are searching for but few websites are targeting.
In this beginner's guide, we’ll delve into the strategies that can help you find these valuable keywords. Whether you're new to SEO or looking to refine your current approach, this guide is designed to equip you with the tools and knowledge needed to uncover high search volume low competition keywords. This will give your e-commerce business a significant boost in organic traffic and, ultimately, conversions.
What Are High Search Volume Low Competition Keywords?
Understanding what constitutes high search volume low competition keywords is the first step in leveraging them effectively. These are keywords that are frequently searched by users but aren't heavily targeted by other websites, making it easier for you to rank for them.
Why Are These Keywords Crucial for E-Commerce?
For e-commerce businesses, these keywords represent untapped opportunities. By focusing on them, you can:
Improve Your Search Rankings: Easier to rank for, these keywords can help your products or services appear at the top of search engine results.
Attract More Targeted Traffic: Because these keywords often align closely with user intent, they can attract visitors who are more likely to convert into customers.
Maximize Your SEO Investment: Focusing on these keywords allows you to achieve better results with less effort, making your SEO efforts more cost-effective.
How to Find High Search Volume Low Competition Keywords
Now that we've established their importance, let's explore the methods and tools you can use to discover these high search volume low competition keywords.
1. Use Keyword Research Tools to Identify Opportunities
Keyword research tools are essential in your quest to find the perfect high search volume low competition keywords. These tools provide the data you need to make informed decisions about which keywords to target.
Step 1: Start with a Broad Topic
Begin by entering a broad topic or seed keyword related to your business into your chosen keyword research tool. For example, if you run an online bakery, you might start with "cupcakes" or "gluten-free desserts."
Step 2: Analyze Search Volume and Competition
Once you have a list of potential keywords, analyze their search volumes and competition levels. ClimbSEO's keyword research tool provides metrics such as monthly search volume and keyword difficulty, which can help you identify the most promising keywords.
Pro Tips for This Step:
Sort Low Competition: This tool allows you to sort keywords from low difficulty to high difficulty, providing you quick insights to keywords with low competition.
Sort High Traffic: Sorting for high traffic will show you all the keywords with high traffic, this coupled with the low competition filter for the keyword difficulty column, will provide you with high search volume low competition keywords.
TIP: Look for keywords with a high search volume and a keyword difficulty score that's within your website's ability to compete.
2. Explore Long-Tail Keywords
Long-tail keywords are longer, more specific phrases that often have lower search volumes but significantly less competition. These keywords can be incredibly effective for driving targeted traffic to your e-commerce site.
Step 1: Expand Your Keyword List
Take the broad keywords you've identified and expand them into long-tail keywords. For example, instead of targeting "cupcakes," you might target "best gluten-free cupcakes in NYC."
Step 2: Analyze Long-Tail Keywords
Use your keyword research tool to check the search volume and competition for these long-tail keywords. While they may not attract as much traffic as broader keywords, they are often easier to rank for and can lead to higher conversion rates due to their specificity.
Why Long-Tail Keywords Matter:
Less Competition: These keywords are less likely to be targeted by large competitors, making it easier for your site to rank.
Higher Intent: Long-tail keywords often reflect a more specific search intent, which can lead to higher conversion rates.
3. Analyze Competitors for Low-Competition Keywords
One of the most effective ways to find opportunity keywords is by analyzing your competitors. By understanding what keywords your competitors rank for, especially those with similar-sized operations, you can uncover low competition keywords that you might have missed.
Step 1: Identify Your Competitors
Start by identifying your main competitors—those who offer similar products or services and target the same audience. ClimbSEO's competitor analysis tool allows you to enter your competitor's domain and extract a list of keywords they rank for.
Step 2: Identify Gaps and Opportunities
Analyze the keywords your competitors are ranking for and identify those with high search volume but low competition that you are not currently targeting. This is a powerful way to discover high search volume low competition keywords that can give you a competitive edge.
Pro Tip: Focus on competitors who are similar in size or slightly smaller than your business. They are more likely to rank for keywords that are within your reach, giving you a realistic shot at ranking as well.
ClimbSEO Competitor Gap Tool
4. Utilize Google Search Suggestions
Google itself is a treasure trove of keyword ideas that might not appear in traditional keyword research tools. By using Google’s search suggestions, you can discover unique keywords that have high search volume but low competition.
Step 1: Use Google Autocomplete
Begin by typing a broad keyword into Google’s search bar. Google will automatically suggest phrases based on what people commonly search for. These suggestions can be excellent sources of long-tail keywords with lower competition.
Step 2: Check "People Also Ask" and "Related Searches"
After searching for your keyword, scroll down the search results page to find the "People also ask" section. This section offers questions related to your keyword, providing insight into what users are looking for. Additionally, the "Related searches" section at the bottom of the page can also provide additional keyword ideas.
Why This Works:
Real-Time Data: Google’s suggestions are based on real user queries, giving you a current view of what people are searching for.
Diverse Ideas: This method can help you discover keywords that might not show up in traditional keyword tools, making them unique and potentially less competitive.
5. Leverage Content Gap Analysis
Content gap analysis involves identifying topics or keywords that your competitors are covering but that you haven’t yet addressed. This technique is particularly useful for finding high search volume low competition keywords that you can target to improve your site’s visibility.
Step 1: Use a Content Gap Analysis Tool
Tools like Ahrefs’ Content Gap feature allow you to compare your website with competitors and identify keywords or topics they rank for that you don’t. This can reveal valuable keywords that are within your reach but that you haven’t yet targeted.
Step 2: Create Content Around These Keywords
Once you’ve identified these opportunity keywords, create high-quality content that addresses these topics. Whether it’s a blog post, product page, or a detailed guide, ensure your content is optimized for the keywords you’ve identified.
Pro Tip: Focus on creating content that not only targets these keywords but also provides value to your audience. High-quality content is more likely to rank well and attract backlinks, further boosting your SEO efforts.
6. Monitor Industry Trends and Emerging Topics
Keeping an eye on industry trends and emerging topics can help you identify high search volume low competition keywords before they become highly competitive. This proactive approach allows you to capitalize on new keyword opportunities early.
Step 1: Use Trend Monitoring Tools
Tools like Google Trends, BuzzSumo, and Exploding Topics can help you spot trending keywords or topics in your industry. These tools show you what people are currently searching for, allowing you to capitalize on these trends early.
Step 2: Create Content Quickly
When you spot a trend that’s relevant to your business, create content around it as quickly as possible. Being one of the first to publish content on an emerging topic can help you secure top rankings before the competition catches on.
Why This Matters:
First-Mover Advantage: Early adoption of trending keywords can give you a competitive edge, allowing you to rank before others start targeting the same keywords.
Increased Visibility: Publishing content on trending topics can attract significant traffic, especially if the trend gains momentum.
7. Use Forums and Social Media for Keyword Ideas
Online forums, discussion boards, and social media platforms are valuable sources of unique keyword ideas. These platforms reflect the language that real users use in everyday conversations, providing you with authentic and often less competitive keyword ideas.
Step 1: Explore Niche Forums and Communities
Visit forums like Reddit, Quora, or niche-specific discussion boards related to your industry. Pay attention to the language people use and the questions they ask. These can provide insights into high search volume low competition keywords that may not be widely targeted.
Step 2: Analyze Social Media Conversations
Social media platforms like Twitter, Facebook, and LinkedIn are great for spotting trending topics and keywords. Use social listening tools or search relevant hashtags to see what people are talking about in your industry.
Why This Works:
Real User Language: Forums and social media reflect the actual language people use when discussing topics related to your business, leading to more relevant keyword ideas.
Community Insights: Engaging with these communities can also provide a deeper understanding of your audience’s pain points, leading to more targeted content creation.
8. Refine Your Keyword Strategy with Data
After identifying potential keywords, it’s essential to refine your strategy using data. This involves analyzing which keywords are driving traffic and conversions and which ones aren’t performing as expected.
Step 1: Track Your Keywords
Use SEO tools to track the performance of the keywords you’ve identified. Monitor your rankings, traffic, and conversion rates for each keyword to see which ones are delivering the best results.
ClimbSEO's Position Tracking Tool
Step 2: Adjust Your Strategy
Based on your analysis, adjust your keyword strategy. Focus more on the keywords that are performing well and consider dropping or re-optimizing those that aren’t delivering the desired results.
Pro Tip: SEO is an ongoing process. Regularly reviewing and adjusting your keyword strategy is essential for staying ahead of the competition and continuously improving your site’s performance.
9. Consider Search Intent
Search intent is the reason behind a user’s search query. Understanding and targeting the correct search intent is crucial for finding high search volume low competition keywords that convert.
Step 1: Analyze Search Intent for Your Keywords
For each keyword you’re considering, think about the intent behind it. Is the user looking for information, trying to make a purchase, or just browsing? Align your content with the search intent to ensure it meets the needs of your audience.
Step 2: Create Content That Matches Intent
Different types of search intent require different types of content. For example, informational intent might be best served with a blog post or guide, while transactional intent might be better addressed with a product page or landing page.
Why This Matters:
Higher Conversion Rates: Content that aligns with search intent is more likely to satisfy users, leading to higher engagement and conversion rates.
Better Rankings: Search engines like Google prioritize content that meets user intent, helping your site rank higher for relevant queries.
10. Focus on Local SEO for E-Commerce
If your e-commerce business has a local component, such as a physical store or regional services, local SEO can help you find high search volume low competition keywords with local intent.
Step 1: Use Local Keyword Modifiers
Include local modifiers in your keyword research, such as city names, neighborhoods, or regions. For example, instead of just "flower delivery," consider "flower delivery in Boston."
Step 2: Optimize for Google My Business
Ensure your Google My Business profile is fully optimized with accurate information, including your address, phone number, and business hours. This helps you rank for local searches and appear in Google’s local pack.
Why Local SEO Works:
Less Competition: Local keywords often have less competition than broader terms, making it easier to rank for them.
Highly Targeted Traffic: Local SEO helps you attract customers who are specifically looking for businesses in your area, leading to more relevant traffic and higher conversion rates.
11. Leverage Industry-Specific Keyword Tools
While general keyword tools are valuable, industry-specific keyword tools can provide more targeted insights, particularly for niche e-commerce markets. These tools often focus on keywords that are highly relevant to specific industries, offering an edge in finding high search volume low competition keywords.
Step 1: Identify Industry-Specific Tools
Research and identify keyword tools that are tailored to your specific industry. For example, if you're in the fashion industry, tools like EditMate offer insights into trending keywords and topics within the fashion niche.
Step 2: Analyze Industry-Specific Keywords
Use these tools to uncover keywords that are trending within your industry but may not yet be widely targeted. These tools often provide insights into emerging trends, seasonal keywords, and other opportunities that general tools might miss.
Pro Tip: Industry-specific tools can also provide insights into consumer behavior and preferences within your niche, helping you create more targeted and effective content.
12. Implement Advanced Keyword Research Techniques
As you become more comfortable with basic keyword research, you can begin to explore advanced techniques that can help you find even more precise and valuable keywords.
Step 1: Use LSI Keywords
Latent Semantic Indexing (LSI) keywords are terms that are semantically related to your primary keyword. These keywords can help search engines understand the context of your content, improving your chances of ranking for multiple related keywords.
Step 2: Analyze Competitor Backlinks
By analyzing the backlinks of your competitors, you can identify keywords that are driving traffic to their sites. Tools like Ahrefs and SEMrush offer features that allow you to see which keywords are associated with competitor backlinks, providing valuable insights into potential keyword opportunities.
Pro Tip: Incorporate LSI keywords naturally into your content to enhance its relevance and ranking potential.
Final Thoughts
Finding high search volume low competition keywords is a critical step in building an effective SEO strategy for your e-commerce business. By using the techniques outlined in this guide, you can uncover valuable keyword opportunities that can drive more organic traffic to your site and boost your online visibility.
Remember, keyword research is an ongoing process. The digital landscape is constantly evolving, and what works today might not work tomorrow. Regularly revisit your keyword strategy, analyze your results, and stay ahead of industry trends to maintain a competitive edge.
With the right approach and tools, you can identify the unique keywords that will set your e-commerce business apart from the competition and help you achieve long-term success.
If you're a retail business, you might want to check this out!
We've built an e-commerce seo company for small businesses that helps you rank your products higher in Google. ClimbSEO helps you find better product keywords, understand your competitors deeper, write better product descriptions and build an all rounded e-commerce SEO strategy.
We use SemRush data, so you get all the same data points and insights in SemRush for a fraction of the price. (£49p/m compared to £129p/m)
Check our blog to find out more!
More articles like this:
SEO for E-Commerce: A Step-by-Step Guide
Best SEO Companies For Small Businesses
In the competitive world of e-commerce, identifying the right keywords can be the key to driving significant organic traffic to your site. The challenge, however, is to find keywords that have both high search volume and low competition. These are the golden nuggets of keyword research—the phrases that many people are searching for but few websites are targeting.
In this beginner's guide, we’ll delve into the strategies that can help you find these valuable keywords. Whether you're new to SEO or looking to refine your current approach, this guide is designed to equip you with the tools and knowledge needed to uncover high search volume low competition keywords. This will give your e-commerce business a significant boost in organic traffic and, ultimately, conversions.
What Are High Search Volume Low Competition Keywords?
Understanding what constitutes high search volume low competition keywords is the first step in leveraging them effectively. These are keywords that are frequently searched by users but aren't heavily targeted by other websites, making it easier for you to rank for them.
Why Are These Keywords Crucial for E-Commerce?
For e-commerce businesses, these keywords represent untapped opportunities. By focusing on them, you can:
Improve Your Search Rankings: Easier to rank for, these keywords can help your products or services appear at the top of search engine results.
Attract More Targeted Traffic: Because these keywords often align closely with user intent, they can attract visitors who are more likely to convert into customers.
Maximize Your SEO Investment: Focusing on these keywords allows you to achieve better results with less effort, making your SEO efforts more cost-effective.
How to Find High Search Volume Low Competition Keywords
Now that we've established their importance, let's explore the methods and tools you can use to discover these high search volume low competition keywords.
1. Use Keyword Research Tools to Identify Opportunities
Keyword research tools are essential in your quest to find the perfect high search volume low competition keywords. These tools provide the data you need to make informed decisions about which keywords to target.
Step 1: Start with a Broad Topic
Begin by entering a broad topic or seed keyword related to your business into your chosen keyword research tool. For example, if you run an online bakery, you might start with "cupcakes" or "gluten-free desserts."
Step 2: Analyze Search Volume and Competition
Once you have a list of potential keywords, analyze their search volumes and competition levels. ClimbSEO's keyword research tool provides metrics such as monthly search volume and keyword difficulty, which can help you identify the most promising keywords.
Pro Tips for This Step:
Sort Low Competition: This tool allows you to sort keywords from low difficulty to high difficulty, providing you quick insights to keywords with low competition.
Sort High Traffic: Sorting for high traffic will show you all the keywords with high traffic, this coupled with the low competition filter for the keyword difficulty column, will provide you with high search volume low competition keywords.
TIP: Look for keywords with a high search volume and a keyword difficulty score that's within your website's ability to compete.
2. Explore Long-Tail Keywords
Long-tail keywords are longer, more specific phrases that often have lower search volumes but significantly less competition. These keywords can be incredibly effective for driving targeted traffic to your e-commerce site.
Step 1: Expand Your Keyword List
Take the broad keywords you've identified and expand them into long-tail keywords. For example, instead of targeting "cupcakes," you might target "best gluten-free cupcakes in NYC."
Step 2: Analyze Long-Tail Keywords
Use your keyword research tool to check the search volume and competition for these long-tail keywords. While they may not attract as much traffic as broader keywords, they are often easier to rank for and can lead to higher conversion rates due to their specificity.
Why Long-Tail Keywords Matter:
Less Competition: These keywords are less likely to be targeted by large competitors, making it easier for your site to rank.
Higher Intent: Long-tail keywords often reflect a more specific search intent, which can lead to higher conversion rates.
3. Analyze Competitors for Low-Competition Keywords
One of the most effective ways to find opportunity keywords is by analyzing your competitors. By understanding what keywords your competitors rank for, especially those with similar-sized operations, you can uncover low competition keywords that you might have missed.
Step 1: Identify Your Competitors
Start by identifying your main competitors—those who offer similar products or services and target the same audience. ClimbSEO's competitor analysis tool allows you to enter your competitor's domain and extract a list of keywords they rank for.
Step 2: Identify Gaps and Opportunities
Analyze the keywords your competitors are ranking for and identify those with high search volume but low competition that you are not currently targeting. This is a powerful way to discover high search volume low competition keywords that can give you a competitive edge.
Pro Tip: Focus on competitors who are similar in size or slightly smaller than your business. They are more likely to rank for keywords that are within your reach, giving you a realistic shot at ranking as well.
ClimbSEO Competitor Gap Tool
4. Utilize Google Search Suggestions
Google itself is a treasure trove of keyword ideas that might not appear in traditional keyword research tools. By using Google’s search suggestions, you can discover unique keywords that have high search volume but low competition.
Step 1: Use Google Autocomplete
Begin by typing a broad keyword into Google’s search bar. Google will automatically suggest phrases based on what people commonly search for. These suggestions can be excellent sources of long-tail keywords with lower competition.
Step 2: Check "People Also Ask" and "Related Searches"
After searching for your keyword, scroll down the search results page to find the "People also ask" section. This section offers questions related to your keyword, providing insight into what users are looking for. Additionally, the "Related searches" section at the bottom of the page can also provide additional keyword ideas.
Why This Works:
Real-Time Data: Google’s suggestions are based on real user queries, giving you a current view of what people are searching for.
Diverse Ideas: This method can help you discover keywords that might not show up in traditional keyword tools, making them unique and potentially less competitive.
5. Leverage Content Gap Analysis
Content gap analysis involves identifying topics or keywords that your competitors are covering but that you haven’t yet addressed. This technique is particularly useful for finding high search volume low competition keywords that you can target to improve your site’s visibility.
Step 1: Use a Content Gap Analysis Tool
Tools like Ahrefs’ Content Gap feature allow you to compare your website with competitors and identify keywords or topics they rank for that you don’t. This can reveal valuable keywords that are within your reach but that you haven’t yet targeted.
Step 2: Create Content Around These Keywords
Once you’ve identified these opportunity keywords, create high-quality content that addresses these topics. Whether it’s a blog post, product page, or a detailed guide, ensure your content is optimized for the keywords you’ve identified.
Pro Tip: Focus on creating content that not only targets these keywords but also provides value to your audience. High-quality content is more likely to rank well and attract backlinks, further boosting your SEO efforts.
6. Monitor Industry Trends and Emerging Topics
Keeping an eye on industry trends and emerging topics can help you identify high search volume low competition keywords before they become highly competitive. This proactive approach allows you to capitalize on new keyword opportunities early.
Step 1: Use Trend Monitoring Tools
Tools like Google Trends, BuzzSumo, and Exploding Topics can help you spot trending keywords or topics in your industry. These tools show you what people are currently searching for, allowing you to capitalize on these trends early.
Step 2: Create Content Quickly
When you spot a trend that’s relevant to your business, create content around it as quickly as possible. Being one of the first to publish content on an emerging topic can help you secure top rankings before the competition catches on.
Why This Matters:
First-Mover Advantage: Early adoption of trending keywords can give you a competitive edge, allowing you to rank before others start targeting the same keywords.
Increased Visibility: Publishing content on trending topics can attract significant traffic, especially if the trend gains momentum.
7. Use Forums and Social Media for Keyword Ideas
Online forums, discussion boards, and social media platforms are valuable sources of unique keyword ideas. These platforms reflect the language that real users use in everyday conversations, providing you with authentic and often less competitive keyword ideas.
Step 1: Explore Niche Forums and Communities
Visit forums like Reddit, Quora, or niche-specific discussion boards related to your industry. Pay attention to the language people use and the questions they ask. These can provide insights into high search volume low competition keywords that may not be widely targeted.
Step 2: Analyze Social Media Conversations
Social media platforms like Twitter, Facebook, and LinkedIn are great for spotting trending topics and keywords. Use social listening tools or search relevant hashtags to see what people are talking about in your industry.
Why This Works:
Real User Language: Forums and social media reflect the actual language people use when discussing topics related to your business, leading to more relevant keyword ideas.
Community Insights: Engaging with these communities can also provide a deeper understanding of your audience’s pain points, leading to more targeted content creation.
8. Refine Your Keyword Strategy with Data
After identifying potential keywords, it’s essential to refine your strategy using data. This involves analyzing which keywords are driving traffic and conversions and which ones aren’t performing as expected.
Step 1: Track Your Keywords
Use SEO tools to track the performance of the keywords you’ve identified. Monitor your rankings, traffic, and conversion rates for each keyword to see which ones are delivering the best results.
ClimbSEO's Position Tracking Tool
Step 2: Adjust Your Strategy
Based on your analysis, adjust your keyword strategy. Focus more on the keywords that are performing well and consider dropping or re-optimizing those that aren’t delivering the desired results.
Pro Tip: SEO is an ongoing process. Regularly reviewing and adjusting your keyword strategy is essential for staying ahead of the competition and continuously improving your site’s performance.
9. Consider Search Intent
Search intent is the reason behind a user’s search query. Understanding and targeting the correct search intent is crucial for finding high search volume low competition keywords that convert.
Step 1: Analyze Search Intent for Your Keywords
For each keyword you’re considering, think about the intent behind it. Is the user looking for information, trying to make a purchase, or just browsing? Align your content with the search intent to ensure it meets the needs of your audience.
Step 2: Create Content That Matches Intent
Different types of search intent require different types of content. For example, informational intent might be best served with a blog post or guide, while transactional intent might be better addressed with a product page or landing page.
Why This Matters:
Higher Conversion Rates: Content that aligns with search intent is more likely to satisfy users, leading to higher engagement and conversion rates.
Better Rankings: Search engines like Google prioritize content that meets user intent, helping your site rank higher for relevant queries.
10. Focus on Local SEO for E-Commerce
If your e-commerce business has a local component, such as a physical store or regional services, local SEO can help you find high search volume low competition keywords with local intent.
Step 1: Use Local Keyword Modifiers
Include local modifiers in your keyword research, such as city names, neighborhoods, or regions. For example, instead of just "flower delivery," consider "flower delivery in Boston."
Step 2: Optimize for Google My Business
Ensure your Google My Business profile is fully optimized with accurate information, including your address, phone number, and business hours. This helps you rank for local searches and appear in Google’s local pack.
Why Local SEO Works:
Less Competition: Local keywords often have less competition than broader terms, making it easier to rank for them.
Highly Targeted Traffic: Local SEO helps you attract customers who are specifically looking for businesses in your area, leading to more relevant traffic and higher conversion rates.
11. Leverage Industry-Specific Keyword Tools
While general keyword tools are valuable, industry-specific keyword tools can provide more targeted insights, particularly for niche e-commerce markets. These tools often focus on keywords that are highly relevant to specific industries, offering an edge in finding high search volume low competition keywords.
Step 1: Identify Industry-Specific Tools
Research and identify keyword tools that are tailored to your specific industry. For example, if you're in the fashion industry, tools like EditMate offer insights into trending keywords and topics within the fashion niche.
Step 2: Analyze Industry-Specific Keywords
Use these tools to uncover keywords that are trending within your industry but may not yet be widely targeted. These tools often provide insights into emerging trends, seasonal keywords, and other opportunities that general tools might miss.
Pro Tip: Industry-specific tools can also provide insights into consumer behavior and preferences within your niche, helping you create more targeted and effective content.
12. Implement Advanced Keyword Research Techniques
As you become more comfortable with basic keyword research, you can begin to explore advanced techniques that can help you find even more precise and valuable keywords.
Step 1: Use LSI Keywords
Latent Semantic Indexing (LSI) keywords are terms that are semantically related to your primary keyword. These keywords can help search engines understand the context of your content, improving your chances of ranking for multiple related keywords.
Step 2: Analyze Competitor Backlinks
By analyzing the backlinks of your competitors, you can identify keywords that are driving traffic to their sites. Tools like Ahrefs and SEMrush offer features that allow you to see which keywords are associated with competitor backlinks, providing valuable insights into potential keyword opportunities.
Pro Tip: Incorporate LSI keywords naturally into your content to enhance its relevance and ranking potential.
Final Thoughts
Finding high search volume low competition keywords is a critical step in building an effective SEO strategy for your e-commerce business. By using the techniques outlined in this guide, you can uncover valuable keyword opportunities that can drive more organic traffic to your site and boost your online visibility.
Remember, keyword research is an ongoing process. The digital landscape is constantly evolving, and what works today might not work tomorrow. Regularly revisit your keyword strategy, analyze your results, and stay ahead of industry trends to maintain a competitive edge.
With the right approach and tools, you can identify the unique keywords that will set your e-commerce business apart from the competition and help you achieve long-term success.
If you're a retail business, you might want to check this out!
We've built an e-commerce seo company for small businesses that helps you rank your products higher in Google. ClimbSEO helps you find better product keywords, understand your competitors deeper, write better product descriptions and build an all rounded e-commerce SEO strategy.
We use SemRush data, so you get all the same data points and insights in SemRush for a fraction of the price. (£49p/m compared to £129p/m)
Check our blog to find out more!
More articles like this:
SEO for E-Commerce: A Step-by-Step Guide
Best SEO Companies For Small Businesses
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© Copyright 2024, All Rights Reserved by ClimbSEO
© Copyright 2024, All Rights Reserved by ClimbSEO
© Copyright 2024, All Rights Reserved by ClimbSEO
© Copyright 2024, All Rights Reserved by ClimbSEO