How to Get Trending Keywords for SEO

Whether you’re a newcomer or a seasoned marketer learning how to find trending keywords will help your website get organic traffic from the search engines before everyone else jumps on the bandwagon. This guide will show you the tools, techniques and strategies for finding trending keywords and give you the steps to implement into your content.

Trending keywords are what users are searching for 'right now'. These keywords often reflect new trends, news or shifts in consumer behavior. By using them you can create content that’s highly relevant to what users are interested in right now and get higher rankings and more visibility.

Here’s why trending keywords are important for SEO:

• Quick wins: Trending keywords allows your content to tap into what users are interested in right now and get traffic immediately.

• First mover advantage: By finding trending keywords early you can get ahead of the competition and your site will gain authority and rank higher over time.

• Engagement: Content around trending keywords usually gets higher engagement as users are more likely to interact with content that’s relevant to what they’re concerned or interested in.
  
  

Long-term Effects of Trending Keywords

While trending keywords is short term, their impact can be long term on your overall SEO strategy. By consistently finding and acting on trends you build a responsive and adaptive SEO strategy that keeps your website relevant and engaging. A well rounded approach also allows you to combine trending and evergreen keywords and balance short term traffic spikes with long term performance.

How to Get Trending Keywords for SEO

Now let’s get into the free tools and methods you can use to find trending keywords. These methods will help you capture the opportunities and stay ahead of the competition.

1. Google’s SEO Tools

Google has several tools that are very useful for finding trending keywords. These tools use Google’s massive search data to give you real time search insights.

The Basics

Before you get into Google’s tools you need to understand how they work together. Google’s tools use search data from billions of searches to give you trends across regions, industries and time frames. With these tools you can see the popularity of certain keywords and adjust your strategy accordingly.

Google Trends

Google Trends is one of the best tools to find trending keywords. It gives you real time analysis of search interest in various keywords and topics and shows you how they trend over time. You can filter results by region, category and time frame to spot trends before they peak.

How to use Google Trends:

• Explore related queries: One of the most useful feature of Google Trends is the "related queries" section where you can see emerging and breakout searches. These are often long tail keywords that can drive a lot of targeted traffic.

• Compare multiple keywords: If you’re deciding between several topics Google Trends allows you to compare the search popularity side by side. This feature helps you prioritise which keywords to focus on based on their momentum.

• Monitor trends over time: Google Trends allows you to see the trend of a keyword over a specific time frame. Use this to spot seasonal keywords that peak during certain months or years.
  
  

Google Keyword Planner

Google Keyword Planner is part of Google Ads and is traditionally used for paid search campaigns but is also useful for finding trending keywords in organic search. The tool gives you keyword suggestions, search volumes and competition levels to help you understand the impact of targeting certain keywords.

How to use Google Keyword Planner:

• Find new keywords: Use the tool to generate keyword ideas by entering seed keywords related to your niche. Google Keyword Planner will give you a list of related keywords along with average monthly searches and competition.

• Analyse historical trends: Keyword Planner also gives you historical data to see how search volumes have changed over time. This is useful to find keywords that are growing in popularity and give you a head start to create content around them.

2. Find keywords on Exploding Topics

Exploding Topics is a powerful tool to find trending keywords before they go mainstream. The platform uses machine learning algorithms to analyse millions of data points from online sources to find trends that are just starting to take off. It’s very useful to find trending keywords in niche markets or new industries.

How Exploding Topics works:

• Find rising trends: Exploding Topics shows you trends that are growing fast so you can create content around these emerging topics before your competitors.

• Filter by industry: You can filter the results by industry categories to find relevant trends for your niche. This is very useful for B2B companies, e-commerce brands or emerging tech sectors looking for new product or service trends.

Exploding Topics is very useful to find keywords that traditional tools might miss as it focuses on trends that are just starting to take off.

3. Keep an eye on Social Media

Social media platforms are great resources to find trending keywords in real time. Platforms like Twitter, Instagram, Facebook and LinkedIn give you access to conversations and hashtags that can show you what’s currently trending.

How to use social media for keyword research:

• Track hashtags: On platforms like Twitter and Instagram, hashtags are a clear indicator of trending topics. By monitoring relevant hashtags in your industry you can find keywords related to those trends.

• Use social listening tools: Tools like Hootsuite, Sprout Social or Brandwatch allow you to monitor real-time conversations on social media. By analysing the language people use you can find long tail keywords and trending topics that your competitors might have missed.
  
  

4. Listen to your audience on Reddit

Reddit is one of the best platforms to find trending keywords because it gives you direct access to user conversations. With thousands of niche communities (subreddits) for every possible topic, Reddit is a goldmine of ideas to find emerging trends and untapped keywords.

How to use Reddit for keyword research:

• Browse relevant subreddits: Start by finding subreddits related to your industry. Look at popular threads, questions and discussions to find topics and phrases your target audience is talking about.

• Explore niche conversations: Reddit often surfaces long tail keywords that are very specific to certain industries. For example a fitness subreddit might reveal long tail keywords related to new workout trends or diet fads that haven’t been covered yet.

Reddit gives you an unfiltered view of what your target audience is interested in, so it’s a great resource to find keywords with real user intent.

5. Follow industry news

Industry news is a classic way to find trending keywords. News publications, industry blogs and media outlets often cover topics that are getting a lot of attention, so you can create content around those topics before they go mainstream.

How to use industry news for keyword research:

• Follow major publications: Find the top news outlets or blogs in your industry and check their coverage regularly. New product launches, regulatory changes or industry disruptions often lead to a spike in search volume for related keywords.

• Monitor breaking news: News aggregation tools like Feedly or Flipboard can help you stay on top of the latest headlines. When a big story breaks you can capitalise on trending keywords and create timely content.
  
  

Tools to find trending topics for SEO

Besides the platforms above, there are other tools that can help you find trending keywords. These tools aggregate data from search engines, social media and online publications to give you more insights into what’s trending.

1. Google Autocomplete

Google Autocomplete is a quick and easy way to find trending keywords. As you start typing a query in Google’s search bar, autocomplete will give you suggestions based on real time search data. These suggestions are what other users are searching for right now, so they’re a great source of trending keywords.

How to use Google Autocomplete:

• Type broad keywords: Start by typing a broad keyword related to your niche and look at the autocomplete suggestions. These often reveal long tail variations or trending questions you can target in your content.

• Explore related terms: Try typing different variations of your seed keyword and see what suggestions Google gives you. This will help you find less competitive, high opportunity keywords that are aligned with current trends.
  
  

2. Google’s People Also Ask

The “People Also Ask” (PAA) section in Google’s search results is another great tool to find trending keywords. This feature shows a list of related questions users are searching for, so you can find emerging long tail keywords.

How to use People Also Ask:

• Search broad keywords: Enter a broad search query related to your industry and Google will show you a list of related questions. These questions often reflect current search behavior and you can incorporate them into your content to capture more traffic.

• Answer trending questions: Add PAA questions to your blog posts, FAQs or content to match the types of questions users are asking. This will help you rank for trending searches and make your content more relevant.
  
  

3. Keywords Everywhere

Keywords Everywhere is a browser extension that gives you real-time data on search volume, keyword difficulty and trend analysis right within your browser. It helps you find trending keywords as you browse search engines, YouTube and e-commerce sites.

How to use Keywords Everywhere for trend research:

• Real-time keyword data: Keywords Everywhere gives you search volume and trend data as you type in queries into Google or other platforms. So you can see which keywords are trending right now and capitalize on them.

• Explore related keywords: The tool also suggests related keywords based on the trends you’re researching, so you can find more trending content opportunities.
  
  

4. Trend Analysis Tools

Several SEO tools specialise in trend analysis and forecast future search behavior. These tools aggregate data from multiple sources including search engines, social media and competitor sites to give you a full view of keyword trends.

Key trend analysis tools:

• ClimbSEO: ClimbSEO has a keyword research tool which allows you to filter keywords based on high search volume/ low competition which gives you a list of untapped keywords. You can then click on a desired keyword and see it's trend over time.

• SEMrush’s Trend Tracker: SEMrush has a trend-tracking feature that allows you to monitor the performance of specific keywords over time. This tool gives you insights into rising keywords and helps you predict future search trends based on historical data.

• Ahrefs: Ahrefs is a popular SEO tool that offers in-depth keyword research and trend analysis. With its “Keyword Explorer” tool you can track keyword performance over time, analyse search volume trends and find untapped keyword opportunities in real time.
  
  

5. Glimpse

Glimpse is a trend discovery platform similar to Exploding Topics that gives you insights into trends that are about to blow up. The platform uses machine learning algorithms to analyze real-time search and social data so you can see trends before they go mainstream.

How Glimpse can help your keyword strategy:

• Early trend detection: Glimpse gives you early warnings on emerging trends in your niche so you can create content around those topics before competitors do.

• Actionable insights: The platform gives you actionable insights into trending keywords so you can prioritize which trends to pursue based on their impact.
  
  

Competitor Analysis – An Alternative Way to Find Trending Keywords

Competitor analysis is another way to find trending keywords. By analysing what keywords your competitors are ranking for you can get insight into emerging trends and find gaps in their SEO strategy that you can exploit.

How to do competitor analysis for trending keywords:

• Use SEO tools: Tools like ClimbSEO, Ahrefs, SEMrush or SpyFu allow you to analyse your competitors’ keyword rankings and traffic data. By seeing what keywords are driving traffic to their sites you can find trending keywords that haven’t gone mainstream yet.

• Analyse content performance: Look at your competitors’ content to see which topics are resonating with their audience. If a particular blog post or article is getting a lot of traffic it could mean the associated keywords are trending.

How to Track Trending Keyword Performance

Finding trending keywords is only half the battle. To make sure your SEO efforts are successful you need to monitor and adjust your keyword strategy based on performance data.

1. Google Analytics

Google Analytics gives you detailed insights into how your site is performing for specific keywords. By setting up goals and tracking user behavior you can measure the impact of your trending keyword strategy on traffic, engagement and conversions.

2. Google Search Console

Google Search Console is another tool to track keyword performance. It allows you to see how your site is ranking for trending keywords, analyse CTR and identify opportunities to improve.

3. Social Media and Forums

In addition to search engine tools, monitor social media and online forums to see how your trending keywords are performing. Tools like Brandwatch and Mention can help you track conversations and engagement around your keywords so you get a wider view of their performance.

4. Content Performance

Regularly check how your content is performing for the trending keywords you’re targeting. Tools like ClimbSEO, SEMrush, Ahrefs and give you insights into keyword rankings, backlinks and organic traffic so you can measure the effectiveness of your SEO strategy.

Conclusion

Finding trending keywords is an art and a science. By using a combination of data driven tools, social listening and competitor analysis you can find untapped keyword opportunities and position your content to rank higher in search results. Whether you’re new to SEO or a seasoned pro the key is to stay ahead of the curve and adapt to the trends.

Monitor performance and stay ahead of the curve. Adjust, try new tools and look for the next big thing.󠁧󠁢󠁳󠁣󠁴󠁿

Other knowledge you might be interested in

• Competitor Analysis

• Keyword Strategy: Ranking for keywords

• How to find high search volume low competition keywords